top Seo companies in Kolkata, cheap seo service Kolkata, seo service provider in Kolkata

top digital marketing companies in Kolkata, social media marketing companies in Kolkata, digital advertising agencies in Kolkata

Local SEO

Local SEO- How To Rank Your Local Business

local-seo

Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other.

Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for a local business. Millions of customers use local search every day to find the best local businesses in their area. You can help increase your chances of getting found by these potential customers through Local SEO. Local SEO is a very targeted online marketing approach. Local SEO allows you to position your business on search engines and other digital marketing platforms so you’re seen by potential customers — on their terms.

Local search marketing is highly targeted and timely

The top reason for local search is to find a specific business. The second most common reason is to find a product or service. Many local searchers are looking for a specific business’ name, but many who search don’t have a specific business in mind when they begin their hunt. By using local search tactics you can better position your business and promote what you have to offer to local customers when they’re looking for your type of business. There’s no better time to connect with a potential customer than when they really need you.

Great return on investment

Unlike traditional advertising (e.g. local newspapers, leaflets, direct mail, etc.), with local SEO there is little wasted exposure. You reach potential customers when they need you — not when they don’t. This makes Local SEO both efficient and cost-effective.

Local Customers Rely on the Internet to Find Information About Your Business

These days people depend on the internet to find information about all types of products and services. If your business isn’t found on local search results, you’ll miss out on new customers. Implementing a variety of Local SEO strategies for your business can help you show up on the internet map for future customers to see!

Grow Your Business Using Local SEO

These days people depend on the internet to find information about all types of products and services. If your business isn’t found on local search results, you’ll miss out on new customers. Implementing a variety of Local SEO strategies for your business can help you show up on the internet map for future customers to see!

Are You on the Local Search Map?

If not you better stake your claim fast. Local search is the next online gold rush. Over 20% of searches have local keywords and even more searches have local intent. This is roughly 3 billion Google Search Queries every month that contained local terms (according to Comscore reports).

Companies that invest in local search now will establish a formidable and sustainable competitive advantage.

When triggered by a search query, local search dominates the page, casting a shadow over organic website listings in the process. (as seen in the example below).

The search engine results page for “sacramento mattress store” demonstrates how powerful local search marketing can be. The bulk of the page is occupied by local listings, drawing immediate attention to our client’s location (Sleep Train). You’ll notice that Sleep Train is the highest ranking organic website listing as well, which is almost irrelevant in this case. Clearly, the local listings dominate the search results page and will take a large percentage of clicks away from the organic website listings.

Prioritize and Manage Local Search
 

Local search is highly cost effective, but rather complex. Using it to acquire new clients effectively requires careful implementation and continual management. We can help make your local search efforts manageable whether you have: